Is Gotham a masculine script Why

How to choose the right font for presentations

Their names are Franklin, Georgia or Lucinda, they have little feet or long necks, some are very narrow and some are rather round - you can imagine, it's about fonts. Considered by many to be an annoying side product in Word and PowerPoint, the font has a significant influence on how we perceive and read texts and documents. Today this diversity seems to us to be a matter of course, but we still use preset standard fonts such as Arial, Times New Roman or Calibri.

It is thanks to Steve Jobs that we have so many different pre-installed fonts on our computers today. The Apple founder, who was celebrated for his products and marketing ideas, attended calligraphy courses at college and later introduced desktop publishing: With the Apple Lisa and the Macintosh, it was possible for the first time to create printed matter on the computer and then open it to show on the screen how they would look later.

  1. Rockwell
    Simple with that certain something: Headline in Rockwell (with serifs), subheadline in Futura Extra Bold (sans serif, bold), body text in Futura
  2. GOTHAM
    Batman sends his regards: Headline in Gotham (sans serif, in capital letters), Subheadline in Gotham Medium
  3. FUTURA
    Modern and classic at the same time: Futura (in capital letters) meets Bodoni Regular; Body text in Futura

Reason enough to take a closer look at the fonts the next time you create a presentation. These tips will turn your presentation into a typographic highlight:

It's the contrast that counts

There the rule of thumb applies: the more experienced you are in design, the more fonts you can combine. If you are really unsure, you should stick with one, the more daring can combine two contrasting fonts. Here it is advisable to combine a sans serif font for the headings with a serif font (the one with the little feet) in the text or the bullet points.

The Süddeutsche Zeitung, for example, does this in its print edition. Overall, contrasts enrich the typeface - in addition to the serifs, this also includes different font sizes or the bold and light variants of a font. Bold is suitable for the heading and Light is for the rest of the text.

The font matches the statement

Sounds strange, but it's true: Fonts cause us feelings and associations. Does the font look futuristic or old-fashioned, playful or clearly structured, attention-grabbing or reserved? First, think about how you or your presentation content will work, what feeling the audience should take with them. A sans serif in capital letters, for example, looks more masculine and very "corporate". A flourish looks good on a wedding invitation, but looks out of place in the presentation of the annual report.

Pure Arial alternatives

If you are not tied to the typeface of a corporate design, Akzidenz Grotesk, Avenir, Bodoni, Caslon, Frutiger, Futura, Gotham and Rockwell are beautiful typefaces that stand out from the Arial uniformity and still look simple and high-quality. If a font is not preinstalled on your computer, portals such as MyFonts, DaFont or Fontshop offer the option of downloading fonts for free or for a fee.

Left to right, top to bottom

Of course you can also play with the alignment of fonts in PowerPoint, but first you should align the text to the left. Since we read from left to right in Western culture, we can pick up a left-aligned text more easily. When designing slides, it is also important to observe the hierarchies of the content: important things are larger and above, the unimportant smaller and further below. Text that stands together is viewed by the reader as a block of information - be aware of this when inserting paragraphs.

No gos at Typo

The font Comic Sans is generally not recommended (except perhaps for invitations to a children's birthday party) because it looks dubious and silly and content is not taken seriously. There are even hate pages on the Internet that only relate to this font. The situation is similar with Segoe Print and Courier New. After all, you write on a computer, not a typewriter.