Does Accenture work in digital marketing

Accenture enters the market with a new 'Digital' division

Vienna (OTS) - - Digitization competencies are bundled in a newly created unit in order to enable customers to achieve accelerated growth through digital transformation

- "Accenture Digital" integrates digital marketing, data analysis and mobile applications across all industries and markets

Accenture is launching a new corporate division under the umbrella of "Accenture Digital", in which the entire digital service portfolio, including software and services across the areas of digital marketing, data analysis and mobility, is bundled. The aim is to help customers tap new growth potentials that are opening up in the course of rapidly advancing digitization, especially with a view to new business models.

Digitization as a growth engine

"The digitization of business models has now reached immense proportions. Fired by the fourth revolution in industrial value creation (Industry 4.0), intelligent products that are developed, manufactured and operated in global service networks are the future growth engine of many Austrian companies," says Klaus Malle, Country Managing Director of Accenture Austria. "It takes a digital vision for customer loyalty, supply chains, service and the way in which data is transformed into information that is relevant to decision-making in the company."

Accenture Digital's service portfolio includes a wide range of services - from the development of digitization strategies and the implementation of new technologies to the complete operation of digital business processes. By concentrating its company-wide expertise in the areas of analytics, mobility and digital marketing, Accenture Digital is able to support customers in using Internet-connected and mobile devices more effectively, using analytical applications to optimize data quality and interact with Improve customers. In the course of this, Accenture Interactive, one of the world's leading providers in the field of digital marketing, will also be merged into the new Accenture Digital division.

Effects on business behavior

"Digitization has a fundamental impact on the business behavior of our customers - regardless of whether they interact with suppliers, customers or citizens or manage their employees," says Pierre Nanterme, Chairman and CEO of Accenture. "In order to be successful in the long term, every company has to adapt its business processes to the new requirements of the digital age. We have invested heavily in Accenture Interactive, in analytics and mobility, and are now offering our customers an integrated digital offer across the entire value chain they can assert themselves successfully in a permanently and rapidly changing business environment. "

Accenture Digital combines the skills and knowledge of around 23,000 Accenture employees worldwide. The new entity will leverage a wide range of cloud, system integration and enterprise application capabilities to help customers integrate digitization into every facet of their organization and transform their business.

"Our ability to work seamlessly across all parts of the digital value chain, combined with our industry expertise and global presence, gives us a huge competitive edge," said Michael R. Sutcliff, newly appointed Managing Director of Accenture Digital. "Our experts, equipped with all the necessary skills and abilities, make Accenture the first address for all questions about digitization."

About Accenture

Accenture is a global management consulting, technology and outsourcing service provider with around 275,000 employees who work for customers in over 120 countries. As a partner for major business transformations, the company brings extensive project experience, in-depth skills across all industries and company areas and knowledge from qualified analyzes of the world's most successful companies to a partnership with its customers. Accenture had net sales of $ 28.6 billion for the fiscal year ended August 31, 2013.
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Inquiries & contact:

Peter Auer
Marketing & Communications
Accenture Austria
Tel .: +43 1 205 02 33 142
Email: [email protected]