Why are people not rational

Vince Ebert extrapolates: what if humanity were completely rational?

If Steve Jobs had assessed humans as rational beings, he would have founded Dell

In the vast majority of cases, the feeling that a person, a product or a decision evokes in us has much more weight than objective facts. The success of Apple, among other things, is based on this knowledge. If Steve Jobs had assessed humans as rational beings, he would have founded Dell. If all customers were rational, they would buy the objectively best computer and let the bad ones flop.

But that's not how we decide. As a family, we don't go on vacation because the small, stuffy apartment in the noisy side street of Rimini is so incredibly relaxing, but because every vacation contains the feelings of all other vacations. Good feelings are the only thing we're really after.

The reason is probably in our evolutionary imprint. In the Stone Age one could often not afford to weigh rational arguments against one another forever. You had to rely on your feelings, your first impression. If you were male 150,000 years ago homo sapiens When you came to a watering hole and met a stranger, you had to answer four simple questions: Male or female? If female, ready to mate or not? If male, friend or foe? If enemy, stronger or weaker? You had to make a clear decision in a split second. Otherwise there was nothing left to decide. No meeting, no coaching, no mediation, no telephone joker. Four simple questions, one decision.

And then came Starbucks. Ten, twelve decisions just to get some stupid coffee. A process in which the early man is likely already after the question "Tall, grande or venti?" pulled the stone ax.