What are spam backlinks

Spam

What is spam

With the term Spam all unsolicited electronic messages are grouped together, usually advertising messages. While spam in the “classic” sense primarily refers to e-mails, the term is also used for certain procedures in search engine optimization.

Email spam

Most spam messages are very easy to recognize due to certain characteristics. For example, you are often not addressed by your direct name in the subject line. The sender usually contains cryptic characters or the sender pretends to be a company employee, while the email ending only shows a freemail provider.

If you open the e-mail in spite of these instructions, you should recognize at the latest from the content that it is spam, because the correct address is usually also missing here. Most of the time the content turns out to be bad translation or is with numerous links peppered. By clicking on the links, the sender recognizes that the e-mail address is still active, which can lead to an increase in the frequency of spam messages. It is also possible that the link leads you to malware. Also Phishing is operated via the links, i.e. you will be directed to a seemingly reputable login page, e.g. from Ebay or PayPal, and should log in there to verify your account. In reality, however, it is a phishing site that intercepts your data and can cause great financial damage.

Malware is also the keyword for them File attachmentswhich contain a lot of spam mail. Opening it can cause malware to be installed undetected, which can collect data or even delete data on the PC. Therefore, never open an attachment unless you are absolutely sure who the sender is.

Collection of email addresses by spambots

Spambots spy out e-mail addresses that are subsequently used by spam senders.

You have probably already received spam e-mails from unknown senders and wondered where they got your e-mail address from. The addresses are “tracked down” using spambots. These are scripts or programs that systematically search the Internet for email addresses. The addresses found are combined into distribution lists and used to send spam e-mails. The programs that identify and filter out these spam e-mails in your mailbox are also a kind of spambots. They are known as spam filters.

Spam on social networks and instant messaging

In social networks, spammers usually get through the internal network search to the desired contacts. You can use it to reach certain groups or fan sites, for example. As with emails, the spammers then send messages with a link. That either leads to unwanted advertising offers or leads to one Phishing page further.

The term is often used in connection with instant messaging service Spim used (Spam Instant Messaging). The collection of contact data takes place, among other things, via user directories that are created by the Instant Messanger program itself. In addition, many users of these services put their account names on the Internet so that they are visible and usable for every user.

Search engine spam

Spam to influence search engine results is also called Spamdexing designated. This includes all measures that violate search engine guidelines and serve to achieve a better position in the search results (SERP). The term spamdexing is a combination of the words “spam” and “indexing”. Alternative terms are search engine spamming, Google spamming or googleating, the latter term referring to a special variant of spam, namely the creation of websites that only serve to influence the link structure in order to bring websites forward in the search engine results .

Spam techniques in spamdexing

The spam techniques are always based on certain search engine evaluation strategies. The search engines use complex algorithms, which in turn determine the position in the search results at which a page appears. You can use it to see, for example, whether a page is relevant for a category or a keyword. The text content or the URL play a role here.

Spamdexing can be roughly divided into the categories “content spam” and “link spam”:

Content spam

Content spam includes all the spam measures that are implemented on the website itself. This is possible, among other things, as follows:

Keywords are repeated in large numbers on the pageto simulate a higher relevance for this term. Such keyword clusters are often in the lower area of ​​the page or in areas that are not visible to the user.

Keywords are hiddenby using the same font color as the background. The same method is used to hide words / phrases that are not thematically relevant to the page, but are only intended to attract more visitors.

- Accommodation of Keywords in the ALT attributes of images.

Link spam

For the assessment of a page, Google also evaluates its backlinks, including the type, origin and number of links. Spammers use this evaluation, for example, by creating additional pages (satellite pages) for a website, the purpose of which, however, is only to link to the website to be strengthened. Further spam measures to artificially influence the link profile are the massive setting of links in guest books, comment fields or forums, whereby spam mainly includes links that have absolutely nothing in common with the topic of the forum, blog, etc. to have.

In addition, there are other spam methods such as:

Doorway Pages

Doorway pages, also called bridging pages, are created just like satellite pages to influence the ranking of another page. However, they work differently: You will be placed in front of the actual website, whereby they are rarely visible even to the user and instead usually redirect directly to the desired page. This is also known as cloaking. The doorway page itself is therefore visually unappealing and only heavily optimized in terms of content, i.e. through an accumulation of keywords or keyword lists. The problem is that the search engine receives a different content than the user, because he is not directed to the bridge page, but to the actual website, which however only got to the search position through manipulative techniques.

Log file spam

Log file spam, also as Referral spam refers to the technique of calling up websites in order to include one's own page, which is to be brought forward in the search results, in the referrer information of the website that has been clicked on. This information is a statistic that is publicly accessible on many pages and can also be read by search engines. This shows exactly where the clicks come from, as their origin is displayed as a real link. This in turn leads to a backlink for the page that is to be promoted - i.e. an artificial increase in the backlinks in order to simulate high relevance to the search engine.

Further information on referral spam: Vitaly rules

Google bombing

With this spam technique, numerous links are generated to a website, the link text of which has nothing to do with the content of the linked page. Most of the time this is aimed at devaluing the site or its content. A popular example dates back to 2003. At that time, numerous pages linked a biographical overview of George W. Bush with the link text “miserable failure”. After a short time, the page was number 1 for this search term.

Next Google Bombing Examples: Google Bombs

Consequences of spam - actions taken by search engines

As a rule, the definition of spam differs from search engine operator to search engine operator. The use of spam measures is also penalized differently. Today, spam is mainly detected automatically by the search engines themselves. Messages from other Internet users (e.g. via the Google spam report page) or manual detection by employees of the search engine operator also play a role.

If spam is now identified on your website, the search engine operator can impose a penalty. The punishment ranges from devaluing the ranking to deleting it from the index and blocking the IP address. If you are lucky, the sentence is limited - but otherwise irreversible.

Spam vs. website optimization

Spam is defined as all pages that mislead the user or are of no use to him, e.g. by receiving the same information on several pages or by links leading to completely different offers than the link text or the announcement before the link promise . The aim of these actions is to improve your position in the search results. However, that is also the goal of search engine optimization: A website should rank as high as possible for terms that are relevant to its offer. To achieve this, the search engine optimizer naturally uses the knowledge of the search engine's sorting algorithms as a guide.

The difference to the spam measures described above, however, is that in a serious search engine optimization, informative pages are created or that information is “built in” on the page (e.g. via keywords in the text or in the meta data) that help Google to classify the content and thereby provide the user with a better result. If a page is designed to be user-friendly and at the same time provides the desired information, manipulative spam techniques are not necessary.

Each search engine operator gives precise information on which measures are inadmissible and lead to exclusion from the index.

The guidelines of the major search engines:

Google guidelines: https://support.google.com/webmasters/answer/35769?hl=de

Bing guidelines: https://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a

Yahoo guidelines: https://de.hilfe.yahoo.com/kb/search-app-for-ios/Richtlinien-f%C3%BCr-Inhaltsqualit%C3%A4t-sln2245.html