Is AdX an SSP
ADITION DSP with new features
There are innovations to report on the ADTION DSP (Active Agent) side!
New feature ‘Individual Bidfactors’
As part of the expansion for more efficient use of the ADTION DSP (Active Agent), the die Individual Bidfactors ’function was introduced, which makes it possible to significantly reduce the complexity of setting up LineItems analogous to a media plan and to control campaigns with a lean setup.
With the help of the ‘Individual Bidfactors’, the number of LineItems used can not only be greatly reduced by adding customer-specific rules, but above all a purchasing strategy that is individually optimized for individual user attributes can be implemented.
To this end, some extensions have been implemented in the booking interface in order to define the bid factors and their rules.
New addressable TV switch in XXL format
In addition, a new, independent addressable TV SwitchIn XXL format - SwitchIn XXL Animated - has been integrated. For the first time, the SwitchIn XXL for addressable TV enables digital advertisements to be displayed on TV across the entire screen size.
In contrast to the previously available SwitchIn XXL formats, it is possible to display animated content here. (View video example here) The control of the occupancy areas is possible, as with all SwitchIn advertising media, via geo-targeting or according to viewer structures on the basis of AGF data.
New purchase option on Google AdX
As of now, in addition to the Yieldlab SSP, part of the ADITION network, Programmatic Guaranteed Deals can also be traded via the SSP Google AdX through the following publishers (selection):
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